What Are Misleading Product Claims on TikTok Shop? 2026 Guide

Misleading product claims on TikTok Shop explained for beginner affiliate creators

Misleading TikTok Shop product claims can include exaggerated performance promises, unsupported health claims, inaccurate pricing, misleading before-and-after content and product/content mismatches. Here’s how creators can keep claims accurate in 2026.

What Is Promotion Performance Score On TikTok Shop?

Promotion Performance Score on TikTok Shop explained for beginner affiliate creators

Promotion Performance Score is one of the TikTok Shop metrics beginner affiliate creators need to understand. Here’s what PPS means, why it matters, what PPS NULL means, and how to improve it.